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What is A-Beauty?

A-Beauty is short for African beauty and involves ancestral beauty secrets and modern formulations. Simply put, it is a term used for beauty products that originate from Africa and its diaspora. Products that are often inspired by the rich biodiversity of the African continent.

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The Origin of Clean Beauty

Grounded in  ancestral know-how, A-beauty is at its core "clean", botanical and ethical.  It is the continuous search for balance between nature and science. Though, today, Clean Beauty can mean a myriad of this. This is what is means to us.

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The True Definition of Inclusivity

Birthed by Africa and its diaspora, A-beauty, simply reflects the rainbow that is Africa : Every shade, Every  shape always represented and authentic. Finally, beauty that looks like you , like me, like  us. 
#abeautyforall

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