AKWABA - BIENVENUE - WELCOME

Our standards


Grounded in ancestral know-how, A-beauty is at its core "clean".



What is Clean Beauty?

 Clean or “Non-toxic” beauty doesn’t have a label or precise definition. This means the definition can vary from brand to brand.


In our Clean Beauty philosophy, the goal is simple, sharing the beauty that performs,  without compromise. And lucky for us, in Europe, the regulatory framework is already very strict and has eliminated many potentially disruptive ingredients.

Still, we believe in the precautionary principle.
Dissecting ingredients lists is no easy feat, but it is our duty to share with you everything, aided by our team of experts, we have found, and help you make an educated decision about the products you choose to put on your skin. 

On our website, we have chosen to avoid the following controversial ingredients right now* : 

NO PARABENS
NO CYCLIC SILICONES
NO PHTHALATES
NO HYDROQUINONE
NO MIT & MCIT
NO BHA&BHT
NO OXYBENZONE & OCTINOXATE 

 

Why?

Because the controversies and the science are too big to ignore, because there are other alternatives.


* This list is subject to change and adapt to the new regulatory information, and studies.